Queen Elizabeth has reportedly banned the Duke and Duchess of Sussex from using their "Sussex Royal" label after deciding to step down as working royals.
Following lengthy and complex talks, the Queen and senior officials are believed to have agreed it is no longer tenable for the couple to keep the word "royal" in their "branding" because "they simply cannot sell themselves as royals".
Harry and Meghan spent tens of thousands of pounds on a new Sussex Royal website to complement their Sussex Royal Instagram account. They also sought to register Sussex Royal as a global trademark for a range of items and activities, including clothing, stationery, books and teaching materials. In addition, they have taken steps to set up a new charitable organisation: Sussex Royal, The Foundation of the Duke and Duchess of Sussex.
But their plans may not be possible as it has now been made clear that they will need to "re-brand" without using the word "royal".
Though the details are still being thrashed out, it is understood the couple have accepted that, as part of their new working arrangements, they will not be able to use the Sussex Royal name as they had hoped.
Now, as well as giving up their HRH titles for work purposes and abandoning official appointments and patronages – including Harry's military roles – the Sussex Royal brand will have to be abandoned.
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